Monday, June 23, 2008

Why Do We Love Burda so Much?


Okay, so Rhonda go me thinking about Burda WOF. I can think of six reasons that I am a die-hard Burda WOF fan.


  1. Fit: They fit my smaller frame better than the Big 4. This is especially true in the shoulders. I have read that they draft their patterns for a 'C' cup but I never have to do an SBA on them even though I'm an 'A' cup. Figure that one out. I have heard that their pants rock. I am waiting until the June issue to try my first pair of BWOF pants (this pair). Some people say they are the best fitting pants they have ever made. Their patterns don't have a ton of ease like the Big 4. For a Big 4 pattern, I usually measure myself, ignore the envelope recommendations, and then make the smallest size offered, usually a 8 or 10. I usually have to grade the BWOF patterns down to a 36 or 34 but it is pretty easy to do since you have to trace them anyhow. Sigrid pointed out that their fit is consistent. For example, I make a size 36 almost every time and it fits the same each time. The Big 4 are not consistent like that.
  2. Challenge: I love a challenge. The directions are challenging and that is not something I always love. The thing that is challenging is all the tiny details on a BWOF. They usually add some details that give it that extra special somthing. Check out this top with tab, this simple cross-top with something extra, this dress with buttons, and this Jalie look-alike to see what I mean. As I sew, I realize that, for me, details are the thing that I love. They have quick, unadorned patterns too but I love the detailed ones.
  3. Style: I find the Big 4 patterns boring and repetitive. I think in their quest to make sewing easy they also made it boring and home-made. There are Vogue patterns that appeal to me and a few of the new-old-vintage re-issues but the rest, nah. They are the same thing over and over again. Even between companies, they are the same. It is like having a Chevy and a GMC; different names, same truck.
  4. Frequency: BWOF comes out every month. 50-70 patterns in each magazine. There are some BWOF duds, don't get me wrong, but out of 50 patterns, I can find a few I like.
  5. Anticipation: They post previews of the coming styles as a slideshow so you can get a sneaky peaky. Then a week or two later, they give you all the pictures. Then before the magazine comes out you can view all the line drawings. Part of this anticipation just makes me crave the new magazine even if I don't like a lot of the patterns. The grass is always greener, eh?
  6. Presentation: Think about KwikSew for a minute. Up until this year, their pattern covers have been a bit dorky. With Burda, you get hot, leggy (ok, sometimes scary) models wearing the clothing. I'm really glad that KwikSew has started using cute models on their covers because I really like their patterns. But it is all about selling the pattern. Legs and cleavage sell while dowdy drawings will not. I can see this being cute in a nice fabric but this drawing doesn't do it for me.
  7. Price (thank you Debbie Cook!): All of the patterns every month for a very reasonable price, even more reasonable if you have a subscription. A subscription is $80 and you get 12 magazines. That is $6.67 per issue. If you make two patterns per issue you are getting each pattern at the rock-bottom price of $3.34 per pattern.
  8. Convenience (thank you Debbie Cook!): With a subscription, they come right to your mailbox. No need to track down sales, fight messy pattern drawers, etc.

Did I miss anything? I know everyone has their own, "Why I love Burda" reasons but these are mine. I added Debbie Cook's comments to the list. Thank you Debbie!